Who Do You Trust More With Your Safety: Google or Ford?
A decade ago, information technology would have been unimaginable that a tech visitor like Google could successfully challenge automakers, that Tesla would be worth more than Ford, or that ridesharing firms would be major players in personal transportation.
Fully autonomous vehicles (AVs) are expected to massively disrupt the car manufacture, but who will win the hearts and minds of consumers and the inevitable self-driving car state of war: Automakers, tech giants, or ridesharing companies? It's "a new battlefield," according to Bob Pishue, a senior economist at Inrix.
The states Trusts Tech
In a recent survey, Inrix polled about 5,000 people from five countries who purchased a new vehicle in the last 4 years.
Respondents were asked who they trust most to build an AV: traditional automakers (due east.g. BMW and General Motors); established tech giants (e.yard. Apple tree and Google); newer carmakers (e.g. Tesla and Fisker Motors); ridesharing companies (e.thou. Uber and Lyft); or trust all equally or none of the above.
The level of trust varied by region. For instance, respondents in the Usa were slightly more trusting in tech powerhouses like Google and Apple than automakers to build AVs (27 percent vs. 23 percent, respectively).
This outlook shifts significantly in Deutschland, where nearly iii times as many respondents trust traditional car makers most to build AVs. Interestingly, in all the countries surveyed (France, Italy, and the UK were besides included), fewer than 4 percentage of respondents had confidence that ridesharing companies will get robo-rides right.
Despite Americans' marginally higher faith in tech providers over automakers, the survey found that car companies have a distinct reward in several respects. "With unknown and potentially unproven technology such equally democratic driving, consumers may default strongly to trusted brands such as the traditional automobile manufacturers," Inrix said.
"It volition be important for automobile manufacturers to demonstrate that they can develop successful loftier-tech products," Inrix argued. My contemptuous side says good luck with that, since automakers have had a hard fourth dimension successfully integrating smartphone interfaces into cars, allowing Apple CarPlay and Google Android Auto to gain traction.
But edifice a smartphone interface—or a smartphone—is nowhere near equally complex equally manufacturing a machine, and this is where tech companies could falter and consumer confidence could waver. "A trouble that new entrants like Google, Apple, Uber, and Lyft may face in convincing consumers to purchase or employ AVs they manufacture is that they have no experience or familiarity of these brands in this space."
As motorcar owners get more familiar with semi-autonomous driving technologies such every bit Volvo's Pilot Assist, it could also help automakers keep consumers in the fold in a future of autonomous driving. The survey also says that "familiarity with these emerging technologies and their benefits will be fundamental to winning customers, specially early adopters of AVs."
While information technology'south inconceivable that some automakers could be sidelined within a decade, history hasn't been kind to incumbents in the tech space and is littered with once prominent, pioneering brands such as Kodak, Atari, and Palm. Car companies at least take a potential caput start in the AV race.
Most Doug Newcomb
Source: https://sea.pcmag.com/volvo-s90-t6-awd/15786/who-do-you-trust-more-with-your-safety-google-or-ford
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